Author Archive | Blessing Okonoboh

This method costs you nothing but time – yet it can add mightily to your bottom line. As you already know, a buyer is worth far, far more than a simple subscriber, and here’s how to get buyers added to your list for free…

Step 1: Create a short report that solves a key problem. In other words, one problem, one solution. Simple. Now give it a great title. In fact, spend as much time on the title as you did writing the report, because the title has to grab attention and get people to read it cover to cover.

Step 2: Repeat step 1, only with a different problem and solution in the same niche.

Step 3: Set up a squeeze page to offer Report #2 for free in exchange for your prospect’s email address.

Step 4: At the end (and possibly the beginning) of Report #1, write teaser copy to entice them to go to your squeeze page and grab Report #2. If you did a good job of giving great content in Report #1, this should be easy because they’re going to be eager to read more from you.

Step 5: Go to forums and give away Report #1 with Master Resale Rights. This means they can sell the report or give it away with paid products, but they cannot alter the report in any way. This is crucial because you don’t want your link altered or removed.

Step 6: They add your report as a bonus to their paid products, or sell it outright for a nominal fee such as $7. People read it, love it, and go to your squeeze page to give you their email address so they can get more great stuff from you, like Report #2.

That’s it. It’s a system you set up once and forget about, other than periodically checking to see how many new buyers have been added to your list. The beauty of this system is 4-fold…

– It’s fairly easy.

– You only have to set it up once and then you can forget about it.

– You’re building a list of buyers and buyers ONLY.

– You’re building your list on other people’s traffic.

Brilliant!

So many times we don’t want to tackle anything new until we know step by step what we’re going to do and how we ‘re going to do it.

You might call it the paralysis of analysis – instead of taking action we…

…think about how we’ll do it and
…try to work out all the details and
…do more research and
…think about it some more until
…enough time passes that we
…just blow it off and decide we’re going to do something else.

Hopefully you can see why this step-by-step mentality can be a real motivation killer for you. You’ll never know every step it’s going to take to achieve something because you simply don’t know everything that’s going to happen (and not happen) along the way.

Personally, I think all you need are 2 things to get started on any project: You need to know what your end goal is, and you need the first step to take to begin moving towards that goal. Oh yes, and then you need to TAKE that first step. Once step 1 is out of the way, step 2 will reveal itself and so forth.

With this mindset there is nothing to bog you down and nothing to get in the way of taking action and making progress, even if the progress turns out to be discovering a way that does not work. Remember Edison and the light bulb – he discovered hundreds of ways NOT to make a bulb, clearing the way to inventing it.

Dean Hunt has his own take on the step-by-step mindset of knowing every step you’re going to take before you begin the journey. In fact, he has a brilliant 3 letter word for it – but I won’t steal his thunder, so you’ll want to watch his short video to discover what that word is…

What’s your next step? Take it.

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it?

Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And if you spent money to get that traffic, you’re out that investment.

Even if it was free traffic, you’ve still burned your chance to sell them on your product. Odds are, even if you do rewrite the copy, they’re not going to go back a second time and read it again. (Unless you offer some kind of incentive, in which case you might be able to bribe them into taking a second look.)

If only there were a way to know ahead of time whether your copy is good or not… Wait, there is!

Here’s what to do – turn off the phone, sever your Internet connection and refuse to be distracted for the next hour.

Now then, imagine you are the prospect. You are thinking like the prospect, feeling like the prospect, experiencing the same issues, same problems, same questions as you prospect, etc.

Put yourself in their shoes and reread your letter from start to finish. Do not spend time making corrections or anything else – simply read the letter as though you are a prospect considering buying this product.

Finished?

Now rate how well your copy accomplishes the following, assigning a number 1 – 5 to each element.

1 means “Practically non-existent”
2 is “Room for serious improvement”
3 means “Not horrible, but could be better”
4 is “Strong”
And a 5 indicates “You positively NAILED it.”

Ready? Here we go…

Does the headline instantly grab your attention? _____

Does the lead-in compel you to read further? _____

Are the headline and lead-in completely believable? _____

Is the headline and lead-in combo likely to resonate powerfully with a significant number of your prospects? _____

Does the headline and lead-in combo offer powerful benefits? _____

Does the spokesperson establish his/her qualifications beyond doubt? _____

Do the emotions you experience while reading the first few paragraphs compel you to want to read further? _____

Is the prospect given a reason why he or she must read this, and must read this now? _____

Does the copy read like a conversation between two friends? _____

Is it clear that the spokesperson truly has the best interests of the prospect at heart? _____

Are the product’s benefits fully explored? _____

Are the emotional reasons for purchasing fully developed? _____

Does the letter entertain and inform as well as sell? _____

Is the price fully justified? _____

Is the guarantee prominent and does it restate the benefits? _____

Is there a compelling reason why the prospect should immediately make the purchase? _____

Is there a sense of urgency? _____

Do you feel yourself getting more and more excited as you move through the letter? _____

Is the call to action compelling enough that you would feel silly for not ordering immediately? _____

Is the prospect told exactly what to do next, how to order and how s/he will receive their product? _____

If you were a prospect, would you make the purchase? _____

Scoring

21- 50: Stop right there. Do NOT use this copy until you make significant changes.

51 – 65: Not good, but at least you’ve made a start. Now go back and make the adjustments your letter needs.

66 – 80: Not bad for a draft, but not good enough to use unless you just don’t have the time to fix it, OR your offer is so compelling ($100 cars, for example) that it doesn’t need a strong letter.

81 – 95: Looking good. A little tweaking here and there can still improve your conversions.

96 – 105: Congratulations! Maybe you should be writing copy for a living!

Work expands to fill the time allotted – and even more time beyond that – if you don’t have a hard deadline. Thus, if you make it a goal to finish your new ebook in 3 months, at the 3 month mark you’ll either just be finishing, or worse yet you’ll realize you’re only halfway done. If, however, you had a hard launch date, then you’ll have the book ready. Deadlines are a magnificent thing – they give you permission to ignore the email, ignore Facebook, turn the phone off, tear yourself away from the video games and television and actually get your work done.

So how can you create a product in a short amount of time? By doing two things:

First, set a deadline that is almost impossibly close, such as 10 days from right now.

Second, hold yourself accountable on a massive scale. That is, call up your best marketing buddy and schedule a live webinar with him or her to sell your new product. Now promote the webinar heavily.

Guess what? For the next 10 days you’re going to move heaven and earth to get your product finished for that webinar, and on Day 11 you are going to party!

First, you’re going to be celebrating the sales you made on the webinar.

Second, you’re going to be looking forward to all the sales you will make in the future with your new product. In fact, you’re going to take the momentum that webinar created and use it to contact other marketers and set up more live webinars for their lists.

Third, you are going to feel fantastic. That new product that you thought would take 3 months of your life only took 10 days!

Fourth, you’ve now got a system for not only getting products done fast, but also getting your first sales the moment the product is completed for an immediate payoff.

How great is that?!

YouTube is a great tool for marketing your business – if you can avoid the pitfalls…

Mistake #1 – Thinking all you need to do is upload a video and traffic will flood your website. No less than 300 hours of video is uploaded to YouTube every minute, so the competition to get your video seen by viewers is insane. There are tons of high-quality videos that never get more than a few thousand views, and no doubt many more that get even fewer eyeballs.

What to do? First, tailor your video content to what your viewers want and not necessarily to what you want to show them. Always keep the viewer in mind every step of the video making process and put their needs and desires ahead of yours. Next, you’ve got to vigorously promote your video. Social sites are often the best way to get the word out. And third, realize that it takes time, resources and a good idea to make a video people want to watch and pass on to others. It also takes time and resources to properly promote your video. Don’t expect to slap up any old video and watch the sales role in.

Mistake #2 – Thinking you’re too small or new to make video work for you and your business. Just because you need to keep your expectations realistic doesn’t mean placing and promoting videos on YouTube can’t have an impact on your business. Any business, large or small, can use video to its advantage.

Think about what you like to share with friends and tailor your video accordingly. Even a few thousand views can increase your business, and if you get lucky, you might even create the next viral video sensation.

Mistake #3 – Creating a commercial. Online video is about engagement with others, not slapping out another “buy my product” commercial.

Think of your video as doing much more than simply selling a product or service. People on YouTube want to consume and share engaging and fun content, so don’t give them a 30 minute speech on why your product rocks, because odds are they won’t watch it.

Instead, inject fun, personality and pizzazz into your videos. Make them emotional, or thought provoking, or funny, or all three. Ask yourself: If I saw this video, would I send it to my friends? If the answer is no, then keep working on your concept.

Another test to see if you’re on the right track: If you are with friends, would you show them the video? If not, then you might want to start over. A video should grab attention and keep the viewer entranced. It should be short – usually less than 10 minutes and preferably less than 5 minutes. And it should leave the viewer feeling GLAD they saw it, not glad it’s over.

Mistake #4 – Trying too hard. You might think you need to spend thousands of dollars to get a professional video created, when the fact is an amateur type of video might do just as well, if not better.

People generally don’t like “slick” unless it’s of a “Hollywood” caliber – and that’s expensive. People prefer to watch videos of real people doing real things. To illustrate slick versus real, think of an overly smooth sales person trying to sell you a car – isn’t he or she an instant turn off? Now think of an average nice person with a car for sale. She tells you it’s a good car, but the heater takes 10 minutes to warm up and the ride’s not super smooth. Who do you trust?

Or think about the person trying desperately to impress you with how professional he is and how he knows everything about everything, compared again with the average sincere person who readily admits she makes bone-headed mistakes and sometimes says or does the wrong thing. Who do you like better?

Bottom line: Do create videos to market your business on YouTube, but don’t expect your videos to get a gazillion views overnight without promotion. Be yourself when making videos, and always keep the viewer in mind through each step of the process.

…regardless of whether they’re written blog posts or video blog posts. And this can even work on pre-launch videos for your new product launch.

You’ve got traffic, you create great blog posts – and yet only a handful of people bother to comment. Frustrating, isn’t it? You work hard to make a great blog post with lots of information your readers can use, but it feels like nobody cares. Worse yet, your blog has the appearance of a ghost town. After all, the more comments your posts receive, the more popular your blog appears. And let’s face it, everyone wants to be part of something BIG, something that others are involved with.

So how do you get more replies to your blog posts? And for that matter, how do you get people to reply to your pre-product-launch posts and videos? Here are 5 methods I’ve found that work…

1. Ask them. That’s right – sometimes it can be as simple as asking them to take the action. Ask them to respond to your post or to a specific question you place at the end of the post. Don’t make it a difficult question; Asking whether they prefer chunky peanut butter or smooth peanut butter will pull far more responses than asking how to achieve world peace. (I’m exaggerating the point here, but you get my meaning.)

2. Bribe them. Offer them one of your paid products for free when they leave a comment. You can either give the product to everyone who comments, or to the best comment, or 5 comments chosen at random, etc. Choose a product that your readers are likely to want, and if you’re awarding the bribe to everyone, be sure to send it within 24 hours of their posted comment. If you’re awarding it to the best comment(s) or to several comments at random, post the winners on your site so that a) your readers know you really gave away the prize and b) it becomes an incentive for them to post a reply to your next blog entry. After all, if someone else won last time, they’ll be thinking they’ve got a shot at winning this time.

3. Make it a contest. Again, you’re offering a bribe, only this time it’s monetary. For example, offer $100 to the poster who provides the most innovative answer to your question, or to the one who gives the funniest response, etc. Either you can choose the winner, or you can let your readers vote and choose the winner for you. (HINT: This method is also a great way to find out what your reader’s biggest challenges are – thus giving you great ideas for new products your readers WANT to purchase.)

4. Give away the launch. If you’re launching a new product, give away copies of your new product to the best replies to your post and videos, as well as to random posters. This way you get both the posts that take an effort, and the quickie posts from those who don’t want to take a lot of time posting a well thought out answer. This will increase the excitement, increase the exposure of your launch, and can result in some pre-launch testimonials from those who won the product.

5. Be controversial. Taking on topics that hold any kind of controversy will almost always get people talking. People love to take sides, express their opinions, and even get into a discussion. Watch for topics in your niche that spark definite opinions and blog about those – and the replies will naturally come.

6. BONUS Method: While you’re giving rewards out, don’t limit yourself to replies to your posts and videos. Also reward your readers for re-tweeting your content, telling others, referring others, etc. People will jump through hoops for you if you…

a) Are offering great content
b) Make it easy to jump through hoops for you and
c) You reward them for jumping!

Bottom Line: It’s a matter of training your readers to reply to your posts. The more you work to encourage their participation, the more it will become a habit for them to reply. Also take note of which threads tend to get the most response – these are topics that hit hot buttons, and you might want to blog about them more often.

You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that make your content truly great…

Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re really writing for our readers and not Google. Create content that is useful for people, that helps them, educates them and entertains them. Make SEO your second priority in writing your content, not your first. Otherwise your traffic isn’t going to get past your second paragraph before they’re closing your site and moving on to someone else’s.

Write for your readers, NOT for a certain platform. Today all we hear about is social media and everyone wants to know what to put on Facebook, or what to Tweet and so forth to make money. Again, this is the wrong approach and if taken it will cost you. Instead, identify what your users want, and THEN consider which platforms are best for delivering your content. It’s not about Facebook, YouTube, your blog and etc., it’s about giving people what they want.

Don’t be a control freak. It’s easy to fall into the mindset that all of your content must be published on your website so you can stay in control of it, but that thinking will only limit the number of people you reach. Instead, build your content to travel so that it can be downloaded, embedded or shared – thus capturing many more eyeballs and driving those eyeballs back to your site. Think of your content as ambassadors traveling the world to tell others about you, and sending those people to your site. The more your content travels, the more people it will reach, and the more traffic it can then send back to you.

Be fruitful. Are you writing one article or one blogpost a week? Try stepping it up to one a day, or even more. Release as much great content as you can, and don’t get stuck in one rigid rut, either. Develop a range of different content and see what garners both the most eyeballs and the most response. Pay attention to user feedback – they’ll tell you what’s working, what they love, and what they want more of.

Be open. So you planned a series of videos on topic A, and during the second video you mentioned topic B, and people went nuts asking for more information. What to do? Simple – give them what they want. You can finish your series later if you like, but right now you’ve struck gold and you need to mine it for all it’s worth. Give them great content on Topic B, interview an expert or two on that topic, offer them affiliate products on that topic, and so forth. Sometimes we hit pay dirt when we least expect it, and the most foolish thing you can do is NOT jump on it immediately. Money loves speed, and customers love to have their desires satisfied NOW.

Don’t create your content and run. When you make a blog post, go back and ANSWER the replies you get. When you Tweet, stay on Twitter to respond to the responses you get, and so forth. Your follow-up interaction says as much about you as your content, and if you do it right, it says that you’re not just looking to make a fast buck and you DO care about your readers. Which is not only the classy thing to do – it’s also the most profitable in the end.

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.